Google Analytics is an industry standard tool that allows you to measure information pertaining to your website and its visitors. This has become our product of choice because of the very fact that it handles masses of amount of data with ease and allows data to be plucked out very quickly.
This very powerful tool provides useful insights that can help shape the way you deliver content in the future. For instance; you can instantly identify the number of visits you’ve had from the last week/month/year, where in the world the traffic has come from, the ranking of most common platform your site is being viewed from and which campaigns are driving said traffic to your site.
